In the ever-evolving marriage between Italian fashion and Italian football, this season’s Serie A 2026/27 formalwear partnerships have delivered a quietly seismic shift — and at the heart of it stands Dsquared2, stepping back onto the pitch with a multi-year deal that dresses AS Roma in a language only the twin Canadian-Italian designers know how to speak.
A New Chapter for Roma, a Homecoming for Dsquared2
The Giallorossi have signed a multi-year partnership with Dsquared2, marking the brand’s return to football after its previous collaboration with Manchester City. The collection, which has yet to make its full debut, promises a masterful balance between heritage and modernity. For the men’s team, the design centers on a refined grey suit with a double-breasted jacket, a crisp white shirt, and a burgundy tie bearing the inscription “ROMA 1927” — a deliberate, emotionally charged nod to the club’s founding year and enduring identity.
For the women’s team, Dsquared2 has taken a distinctly more contemporary approach, introducing a modern jacket designed to seamlessly combine functionality and style. It is a gesture that speaks volumes about the brand’s understanding of the evolving landscape of women’s professional sport — and the sartorial expectations that come with it.
AC Milan Trades Off-White for Boggi Milano
Among the most striking formalwear changes this season, AC Milan have moved on from Off-White, entering a new chapter with Boggi Milano. The debut collection features two impeccably considered suits: a grey pinstripe double-breasted suit paired with a red tie, and a slate-grey B TECH double-breasted suit adorned with contrasting red details and a technical-fabric waistcoat. It is classicism inflected with innovation — precisely the kind of duality that defines Milan, both the city and the club.
Atalanta, Genoa, Monza, and Parma Reimagine Their Off-Pitch Wardrobes
The reshuffling extends well beyond the Milanese giants. Atalanta have departed from Replay, embracing the tailored sensibility of Montezemolo. Genoa, meanwhile, have entered into an agreement with Naples-based brand Mulish for the 2026/27 season — an intriguing choice that brings southern Italian craftsmanship to the Ligurian coast.
Monza, marking their return to Serie A, will be dressed by Manuel Ritz, while Parma have recently entered into a partnership with Roberto Ricci Designs. Each of these moves signals a growing awareness among clubs that formalwear is no longer a peripheral concern but a core pillar of brand identity.
Juventus and Napoli Remain Loyal to the Armani Universe
Not every club sought reinvention. Juventus unveiled a new collection by Giorgio Armani during the opening weeks of the championship, a continuation of a relationship that has become synonymous with the Bianconeri’s off-pitch elegance. Napoli, for their part, continue to wear Emporio Armani for official occasions — a quieter, but no less potent, declaration of allegiance to the Armani aesthetic.
Como and Inter: Where Tailoring Meets European Prestige
Perhaps no club has leveraged its fashion partnership with more dramatic effect than Como, who brought the rarefied elegance of Brioni to the most prestigious stage in European football. Players were seen wearing tailored blazers and carrying handmade bags in the Champions League — a visual statement that transcended sport entirely.
Inter have also renewed their partnership with Canali, the Nerazzurri’s Official Formal Wear Partner since 2024. The relationship between the two Milanese institutions continues to deepen, rooted in shared values of precision, craftsmanship, and understated sophistication.
Bologna, Fiorentina, and Lazio Hold Steady
The relationship between Bologna and C.P. Company endures as one of the most narratively rich in all of Serie A formalwear. The brand was founded in the city from the vision of Massimo Osti and has since developed an international identity without losing sight of its roots — a philosophy that mirrors Bologna’s own trajectory as a club.
Peuterey continues its ongoing partnership with Fiorentina, while Lazio will once again wear suits by Sartoria Cardona this season, maintaining a sartorial consistency that speaks to the Roman club’s sense of tradition.
Udinese Challenges Convention with Macron O.N.E.
One of the more conceptually daring approaches this season belongs to Udinese. The Bianconeri have moved beyond the traditional tracksuit, opting instead for Macron O.N.E. — Own Nothing Else, Macron’s lifestyle collection — from the club’s technical sponsor. The pieces are designed to accompany the team before and after matches, but their aesthetic is closer to contemporary everyday wear than traditional club sportswear.
It is a choice that expands the idea of what a team’s off-pitch wardrobe can be, moving it beyond the boundaries of the classic representative tracksuit.
In an era where the line between fashion and football grows ever thinner, the Serie A 2026/27 formalwear landscape reads less like a list of sponsorships and more like a curated exhibition of Italian style — with Dsquared2’s Roma partnership standing as one of its most emotionally resonant chapters.
