A Glorious Road Trip Through the Heart of England
There is something undeniably intoxicating about the open road — the windows rolled down, the hedgerows blurring past, the promise of somewhere beautiful just beyond the next bend. Burberry has captured precisely that feeling in its latest campaign, ‘Escape to the Countryside,’ a sun-drenched ode to the quintessential British summer adventure that marks Moses Martin’s debut in a fashion campaign.
Launched on 1 July 2026, the campaign brings together an effortlessly compelling cast: Martin is joined by supermodels Edie Campbell and Nora Attal, alongside Sang Woo Kim, forming a group of friends whose chemistry radiates through every frame. Together, they embark on a road trip that feels both spontaneous and deeply considered — a narrative woven from nostalgia, freedom, and the unmistakable codes of the Burberry universe.
From City Skylines to Rolling Hills
The campaign unfolds like a short film, tracing the friends’ journey as they swap the geometry of city views for winding country roads and the gentle undulations of the English countryside. Shot through open car windows — that most cinematic of perspectives — the imagery captures fleeting moments: impromptu pit stops in picturesque villages, laughter in sun-soaked fields, the golden light of an endless afternoon.
Their destination is nothing less than Deene Park in Northamptonshire, a classic English manor estate that provides the campaign’s breathtaking finale. It is a location that speaks to centuries of heritage, perfectly mirroring Burberry’s own storied history rooted in the great outdoors and the spirit of adventure.
Daniel Lee’s Vision of Britishness
Under the creative direction of Chief Creative Officer Daniel Lee, ‘Escape to the Countryside’ draws on imagery from the Burberry archive, reinterpreting it with a modern sensibility that feels both reverential and refreshingly alive.
A road trip is a very British thing to do – getting into your car, heading out to the countryside and seeing where the day takes you. That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way.
Lee’s words illuminate the campaign’s emotional core: this is not merely about clothing, but about the experiences and memories that clothing accompanies. It is fashion as a vehicle — quite literally — for living.
A Soundtrack for the Open Road
Adding another layer of intimacy to the campaign, Martin’s band, People I’ve Met, provides the soundtrack with their track ‘For Hire.’ The song pulses with that ineffable sense of freedom and limitless possibilities that only a road trip can conjure, binding the visuals to a feeling that lingers long after the final frame.
The Autumn 2026 Collection: Heritage, Reimagined
At the heart of the campaign lies the Burberry Autumn 2026 collection — a renewed expression of Britishness that reimagines the brand’s heritage codes for contemporary life. The pieces are designed to transition seamlessly from town to country, an essential duality for the modern wardrobe.
House Check accessories in archive beige form the collection’s decorative backbone, featuring the zip tote and bucket bag alongside the Primrose and Pocket styles in coated canvas. These are pieces designed to age beautifully, companions for countless journeys yet to come.
Summer essentials abound: Burberry cotton piqué polo shirts and check bikinis speak to sun-kissed days, while the outerwear — always Burberry’s crowning glory — is crafted for both rain and shine. The men’s mid-length Leadenham trench is made from water-resistant cotton gabardine, a material that has defined the house since its founding. For women, the Tillydrine is a revelation — a lightweight coat distinguished by its ruched, flared hem and antique-finish hardware, a garment that balances architectural precision with romantic movement.
The Creative Team
The campaign’s visual language was shaped by an exceptional creative team. Photography was handled by Chris Rhodes, whose lens captured the warmth and spontaneity of the narrative, while film direction by Martin Senyszak brought the road trip to cinematic life. The entire vision was guided by Daniel Lee’s creative direction, ensuring every element — from the casting to the Northamptonshire location to the carefully chosen soundtrack — cohered into something greater than the sum of its parts.
In ‘Escape to the Countryside,’ Burberry has delivered more than a campaign. It has offered an invitation — to slow down, to look out the window, to let the road take you somewhere extraordinary while dressed in something utterly, unmistakably British.
